Cashlin
For DTC supplement subscription brands · $5M+

Know your next order's cash impact—before you place it.

Model each reorder against your subscriber demand and real cash position—before you commit.

Book a walkthrough Soon See how it works →
2–3 week guided onboarding · grandfathered founding pricing
Inventory decision · SKU-04 Magnesium
90 / 180-day cash projection
✓ Recommended order
$450k $300k $150k
Order size — deposit now $60k $200k
Cash · day 90
—
Lowest point
—
Product cover
—
Plugs into the tools you already run
One decision, per SKU

Every product on your shelf is its own cash bet.

Each SKU on its own curve, lead time, and terms—rolled into one cash position.

Magnesium
Capsules · 90ct
14knext order
Omega-3
Softgels · 120ct
9knext order
Probiotic
Capsules · 60ct
11knext order
Vitamin D3
Gummies · 60ct
18knext order
Collagen
Stick packs · 30ct
22knext order
The problem

A spreadsheet that takes two days to update—and that no one fully trusts.

$50k–$300k committed every reorder—30% now, 70% on shipment months later—against demand you can't fully see.

Get it wrong and you run out of cash, or product. Both are existential.

Three reasons that spreadsheet can't be trusted with a six-figure decision:

01

One person owns it

The whole model lives in one analyst's head. Everyone else takes it on faith—and the day they're out, no one can change a number.

02

The forecast is too optimistic

It assumes demand keeps growing at a steady rate, instead of accounting for how customers actually taper off over time. So it overstates how fast you'll sell through.

03

It's already out of date

Refreshed monthly at best. Your biggest cash decision ends up running on numbers that are weeks old.

What Cashlin does

Four things, in service of one decision.

Not bookkeeping. Not FP&A. One decision, done well.

Projects subscriber demand

Retention curves fit to your Recharge or Skio cohorts—a defensible projection per SKU.

Tracks cash arrival timing

Stripe and Shopify Payments settlement timing, modeled on your own history.

Models the inventory commitment

Inventory, in-transit, sell-through, and deposit/balance timing under each order.

Produces the decision

A recommended quantity per SKU, cash at 30/60/90/180 days, and the alternatives.

How it works

Connect your stack. Get three views.

Connects your ecommerce, subscription, payments, banking, and 3PL tools. Guided setup in two to three weeks.

Ecommerce

Your storefront

Shopify, Shopify Plus, or WooCommerce.

Subscriptions

Recurring revenue

Recharge or Skio.

Payments

Processors

Stripe and Shopify Payments.

Banking

Cash position

Your bank, connected via Plaid.

Inventory · 3PL

Fulfilment

Cogsy, ShipBob, or ShipStation.

View 01

Dashboard

Current cash, the next decision, and only the alerts that matter.

View 02

Inventory decision workspace

Evaluate an order, compare scenarios, export a summary.

View 03

90-day cash forecast

Cash over time, with revenue and inventory commitments overlaid.

Why Cashlin wins this decision

No one else was built for this decision.

Everyone solves this today with tools built for something else. Here's what we're really up against.

The alternative
What it's actually for
Where Cashlin fits
The spreadsheetController / fractional CFO
A monthly model, trusted by its author alone.
Cashlin replaces the spreadsheet—live, with the cohort math done right.
The board packageFractional CFO
Great board reporting—not built for decisions between meetings.
CFO firms are partners. Cashlin is the tool they work in.
Subscription analyticsProfitWell · Lifetimely
Tracks historical MRR, churn, LTV.
Same math, aimed at the cash decision—not the dashboard.
Inventory planningCogsy · Inventory Planner
Answers the order from demand and stockout.
We answer from cash. When they disagree, cash binds.
"We run on gut feel"Founder-led brands
More common than anyone admits.
The decision, finally on one screen.
Founding pricing

$800/mo, grandfathered for life.

For brands $5M–$15M. Your full stack, the decision workspace, the 90-day forecast, and one-business-day support.

See full pricing Book a walkthrough Soon
Cashlin Founding
$800/mo
$9,600 annual · or $950 month-to-month
  • ✓ All standard integrations
  • ✓ Full inventory decision workspace
  • ✓ 90-day cash forecast
  • ✓ Dedicated implementation specialist
  • ✓ Monthly business reviews
  • ✓ One-business-day support
The next order is already on the calendar

Decide it with the forecast live—not the spreadsheet stale.

A 30-minute walkthrough on your own cohort and cash data.

Book a walkthrough Soon Explore the product